Our business idea was inspired by an adventure trip in Ecuador, where the Mörner brothers in the 60's were looking for the ancient Inka-treasure. During the journey, they encountered a injured parrot that was marked with a number on its leg. The parrot had probably escaped from captivity. On the label it stood "Loro 473" and that is where our company name originates, and our sympathy for the captured animals.

The story comes from one of the founder's family histories. It's a retelled story that has been passed in the family through 3 generations.

Due to the story we chose to give our company the name LORO, which is a direct translation for parrot. While the name is relevant, it is stylish, which is reflected on our brand.  

- LORO -